Project Summary
Client: Zoom
Team: Brand Design
Role: 3D Design
Creative Director: Alyssa Jadwin
Zoom hired me to collaborate with their Brand Team and Designer Alyssa Jadwin to create five background images for Zoom Rooms as part of an update introducing a "curated" selection of images. Having worked with Alyssa before, I was excited to partner with her again on this project.
Gap
Zoom Rooms lacked diverse, visually engaging background options that aligned with the brand's evolving identity and recent campaigns. Alyssa lead the projects creative direction and 2D Design and I handled all 3D work.
Creative strategy
To offer a diverse selection, we focused on three key areas of inspiration, ensuring users had a range of impactful and visually appealing choices. Each image was designed to align with a Zoom color and thematic approach. Our goal was to create seamless, cutting-edge backgrounds that enhanced user engagement and supported the brand's growth.
Areas of Inspiration
Abstract & Textural
Architecture & Hybrid Work
Nature
Abstract & Textural
Mood board
Architecture & Hybrid Work
Concept Renders
Nature
Mood board
Result
The update to Zoom Rooms was successful, with the new 3D backgrounds becoming a standout feature in the Zoom admin portal under Room Management. The backgrounds received positive feedback for their seamless integration and alignment with Zoom's brand identity. This project not only enhanced the user experience but also demonstrated the effectiveness of cross-disciplinary collaboration in delivering high-quality, engaging design solutions.